9 Steps to Make Your Content Preferred Reader and Google

Maybe you ever look for information on "how to create content that is preferred by the reader and the rank well in the search engines". It came back to our goal in build a blog, whether just a place to pour your hobbies, write poetries, or used as a commercial enterprise on the internet. If you build a blog for your business, then you should consider some of the steps that I will discuss in this article.

From my experience in building an online business blog, building content use only SEO strategy will not survive in the search engines for a long time. In the past, I always follow the special tricks to make the article, these tricks are taught by many internet marketers. In fact, this special trick did not provide benefits for my blog, because it only tends to target the SEO purposes that make my blog readers bored.

You might have also done like I did, for example, impose a keyword density in the article, imposing H1 - H2 - H3 should always be targeted keywords, and more. I have done things like that, and there is no benefit for the long term because the article was not liked by reader.

I was impressed on article in entrepreneur.com that share couple simple steps to make your blog content favored by readers and Google, and here’s the steps:

1.        Writing for Your Readers and Optimize for Search Engine Robots

Your blog readers certainly do not want to read an article that made for SEO purposes only, they want to read interesting information from your blog. Even search engines prefer the natural content compared with content created for SEO purposes only.

Even if you write naturally, the article must still be optimized for search engine robots. Stay focused to create articles which became “the soul” of your blog and give assistance to search engine robots in order to find your content.

2.        Forget About Keyword Density

One SEO myths that often we consider in making an article content is the density of keywords. Some people say a good density of keywords is 3% - 5% of the total words in the article, some others say the keywords density should range between 1% to 3% of the total words in the article. In fact, Google has never mentioned about keywords density.

Obviously we need to include the keywords in the content, or add keywords that are relevant to the article that we make. But we must use them appropriately, let your content flows naturally. Imposing keywords in improper place will damage the quality of your content and of course it will not make better in the search engines.

3.        Use relevant keywords and synonyms

You must have heard about Latent Semantic Indexing (LSI). Search engines always connect a keyword with other keywords that are still relevant. Therefore, try to varying the keywords in your content. By using variations of your keywords, your content will be relevant to the topic you discussed without having to enter the same keywords over and over again.

4.        Make Quality Articles By Discuss the Topic Deeply

Everyone likes to talk to-the-point, directly on the essence. However, if we create a content explaining in depth about a topic, of course, this will be good. I personally have not paid much attention to the number of words in each article that I made, but usually long and details articles will gain better position in Google SERP compared with short and shallow article.

But that’s not mean article with a huge number of words will always win in the SERP search engine. It's just an illustration that the quality of content is very important if you want to get a good ranking in Google. Do not force yourself to make the article too long with rambling, just make the article in accordance with the facts and based on your knowledge.

5.        Use Long Tail Keywords

Long title is usually more favorable in the search engine compared to the content of the title that is too short. Indeed, the title of the long keyword seeker usually less than the title of the short keywords. But in fact, the content with a long title is usually a better position in search engines than the short title content. In addition, content with the long title and descriptive usually better conversions.

Beside, long tail keywords have less competitors then short keywords. It is good strategy for new blogger as it has low competitors.

6.        Response Your Audience Goodly

If you have a blog with loyal audience / readers, then you must be ready to respond and reply comments or questions from them. Give the answers they need, of course, you will only answer comments or questions that are appropriate to your topic. If we look from the SEO side, the involvement of the reader in a blog is an advantage.

If your readers satisfied with your answer or respond, I’m sure they will come back again and looking for updated information.

7.        Provide Ease for Your Readers to Spread Your Content

Deploying link of your content on social media will provide direct traffic and the impact is good from SEO side towards your whole blog. The more people who spread your content, the better it results. Therefore, provide social media buttons on your blog to make it easier for your readers to spread their favorite article on your blog.

8.        Use Google+

Google+ will increasingly large role in SEO. In addition, by using your Google+ will get Author Rank and connect with other Google+ users. Author rank is one of the factors in SEO, and I think it will be even greater role for SEO in times to come. So, you should use Google+ from now, and connect your blog with your Google+ account.

9.        Use the Title and Description

Your tags title is the first thing that will be noticed by Google when the robots “read” your blog. Surely it would be better if the title of the content is equipped with a description of your content, because search engine will see the title and description of your content in Google SERP. Use a descriptive title and description and invites the audience to reach your site.